THERE’S A DIFFERENCE BETWEEN COST & INVESTMENT. CAN YOU SPOT IT?
We regularly get enquiries and understandably people have different priorities, questions and requirements.
Generally people want to look at what results we can help them achieve. So we’ll focus on whether there’s a realistic return on investment.
Sometimes we’ll be asked how much we charge as the first or second question.
I find this staggering!
I understand that cashflow, margin and profit are key to any successful business.
However, if you’re focusing on cost rather than investment when it comes to marketing, you’re not looking at what you want to achieve.
We Value Your Business
Unless it’s on something fun, most people don’t enjoy spending money.
If someone decides to engage us for a telemarketing campaign, we understand it’s a leap of faith, initially.
We also understand that you’ve worked hard to generate money you’re investing with us and our main priority will always be to get you a sizeable return by looking at what we believe is genuinely achievable.
We have a client whose targets are worth £40,000.
To get in front of these decision makers takes time and a highly focused campaign.
Combining direct mail, e-marketing and appointment setting, there is an outlay, yet they average between 1 and 2 new clients month-on month.
One month, whilst leads were being generated, no business was written. The following month, they achieved 5 new clients.
As an extension of their team, we both enjoyed the latter month and both appreciated the hard work that had gone on in the other month.
Whilst we’d never become complacent, the client doesn’t think of the cost as they can see large rewards coming their way on a regular basis and their focus moves from cost to customer service and delivery.
Focus On What Results You Need
People’s expectations vary wildly.
We regularly turn work away because of unrealistic belief of what’s achievable or because there’s a better way of them promoting their business using a different strand of marketing.
If we were to just take any work and pocket a few quid, our focus wouldn’t be on results and the end goal.
Then it really would be a cost rather than an investment!